RIP Gidget
July 22, 2009, 8:42 PM
Filed under: Uncategorized | Tags: ,


“Gidget, the gentle-yet-firm Taco Bell Chihuahua, was the real thing: the commercial face of the brand who inspired not just hunger, but joy; not just commerce, but compassion.

Although Gidget’s softly accented voice was provided by Argentine actor Carlos Alazraqui, her eyes were what sold the goods. Somehow, looking into those big, brown pools of sympathy, viewers knew she wouldn’t sell them a bum burrito or a chintzy chalupa. Like any good pitchman (or pitchwoman, or pitchdog), she put herself on the line, using her unspoken integrity to capture the hearts and inspire the trust of a generation of fast-food consumers.

And, ultimately, Gidget was well rewarded for her efforts. As humans, we may look askance at her short 15 years upon the earth; however, it is worth remembering that in dog years, she was a centenarian who lived a good, long life. Gidget died this morning, having spent her last days basking in the lazy warmth of a southern California sun, according to her trainer, Sue Chipperton.” -Bruce Watson

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